Negotiation Only Service
The Negotiation Only Package focuses specifically on helping buyers secure a property at the best possible price and terms, after they have already found a property they are interested in. This package is ideal for buyers who are comfortable conducting their own property search but want expert assistance when it comes to negotiating with sellers or real estate agents.
What the Negotiation Only Package Includes:
- Initial Consultation
- What happens:
The process begins with a consultation where the buyer provides details about the property they are interested in. This consultation covers: - The buyer’s budget and desired purchase price
- The property’s market value, based on the buyer’s research
- The buyer’s preferred terms and conditions (e.g., settlement period, inclusions, or exclusions)
- The seller’s position (if known), including their asking price and any other offers they’ve received
- What happens:
Goal:
To understand the buyer’s goals for the negotiation and identify strategies to achieve the best possible outcome.
- Property Evaluation and Market Research
- What happens:
The agent conducts an in-depth analysis of the property to determine its fair market value. This analysis includes: - Comparative Market Analysis (CMA): The agent compares the property with recent sales of similar properties in the area, considering factors such as location, size, condition, and features.
- Market Trends: The agent provides insights into the current market conditions, whether it’s a buyer’s or seller’s market, and how this may influence negotiation strategies.
- Property-Specific Research: If applicable, the agent will identify any factors that could affect the property’s value, such as future developments, zoning regulations, or potential issues (e.g., building or pest problems).
- What happens:
Goal:
To equip the buyer with accurate market data, ensuring they do not overpay for the property and can negotiate from a position of strength.
- Strategic Negotiation Plan
- What happens:
Based on the buyer’s goals and the property evaluation, the agent develops a negotiation strategy. This may include: - Offer Structure: Determining the initial offer price and any subsequent offers or counteroffers.
- Negotiation Techniques: The agent will choose specific tactics based on the seller’s situation (e.g., is the seller motivated to sell quickly, or are they holding out for the highest offer?).
- Timing: Strategizing the timing of offers, such as submitting an offer before an auction or during a cooling-off period.
- Conditions of Sale: Recommending any specific conditions to include in the offer, such as:
- Flexible settlement terms
- Requests for repairs or maintenance before settlement
- Inclusions or exclusions (e.g., furniture, appliances)
- What happens:
Goal:
To set a clear plan for negotiations that maximizes the buyer’s chances of securing the property under favorable terms and conditions.
- Offer Presentation
- What happens:
The agent handles the entire process of submitting the offer to the seller or their agent. This includes: - Presenting the offer in a professional, formal manner, either in writing or verbally, depending on the situation.
- Justifying the offer with market data and a rationale (especially if the offer is below the asking price).
- Handling back-and-forth communications during the negotiation, including presenting counter offers from both sides.
- What happens:
Goal:
To ensure that the offer is presented in a way that is taken seriously by the seller and is backed by solid reasoning to encourage acceptance.
- Counter offer Management
- What happens:
During the negotiation process, it is common for the seller to issue counteroffers. The agent will: - Assess any counter offer made by the seller and compare it against the buyer’s goals.
- Advise the buyer on whether to accept the counteroffer, make another counteroffer, or walk away from the negotiation.
- Handle all communications with the seller’s agent, including discussions about price, terms, and conditions.
- What happens:
Goal:
To navigate counteroffers effectively, aiming to reach a price and terms that are favorable to the buyer while avoiding overpayment.
- Bidding Advice (If Auction Negotiation)
- What happens:
If the property is being sold at auction, the agent provides pre-auction advice, including: - Pre-Auction Offer Strategy: Determining whether to submit a pre-auction offer (and at what price) to avoid competition at the auction.
- Auction Bidding Strategy: If the buyer chooses to attend the auction themselves, the agent will provide guidance on:
- Setting a firm maximum price
- How to bid strategically during the auction to avoid emotional overbidding
- What happens:
Goal:
To prepare the buyer with a solid plan for the auction and help them stay within budget while increasing their chances of securing the property.
- Contract Negotiation
- What happens:
Once the offer is accepted, the agent assists with negotiating the terms of the Contract of Sale, working closely with the buyer’s solicitor or conveyancer to: - Ensure that any conditions requested by the buyer (e.g., extended settlement, repairs) are included in the contract.
- Handle any last-minute negotiations before contracts are exchanged (e.g., price adjustments following a building inspection or pest report).
- What happens:
Goal:
To ensure the contract is favorable to the buyer and protects their interests.
What Is NOT Included in the Negotiation Only Package:
- Property Search:
The agent does not search for or shortlist properties in this package. The buyer must already have a property they want to negotiate on. - Property Inspections:
The agent does not organize or attend property inspections (though they may recommend independent inspectors if needed). - Settlement Coordination:
The agent does not handle the final settlement process, such as liaising with legal professionals or managing the transfer of ownership.
Benefits of the Negotiation Only Package:
- Expert Negotiation Skills:
Buyers benefit from the agent’s expertise in negotiation tactics, which can save them thousands or even tens of thousands of dollars off the purchase price. - Objective Advice:
The agent provides a clear, data-driven assessment of the property’s value and the best strategy to secure it, helping buyers avoid emotional decisions. - Time-Saving:
Buyers do not need to deal with the back-and-forth of negotiating with sellers or real estate agents. - Risk Mitigation:
The agent can identify potential risks or pitfalls in the negotiation and advise buyers on how to navigate them.
Who Should Consider the Negotiation Only Package?
- Buyers Confident in Searching but Not Negotiating:
Those who feel comfortable finding properties on their own but want expert help to secure the best deal. - First-Time Buyers:
Buyers unfamiliar with the complexities of property negotiations or auctions. - Overseas or Interstate Buyers:
Those purchasing from afar who need local expertise to negotiate on their behalf. - Buyers in a Competitive Market:
In hot markets where properties attract multiple offers, professional negotiation can be the difference between securing the property or missing out.
The Negotiation Only Package is perfect for buyers who have found their ideal property but want to ensure they secure it at the best price and under the most favorable terms possible, while avoiding the stress and complexities of negotiation.